Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should be cautious about being duped. Beware of link cheating. What is link being disloyal?

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Tip: Give preference to narrowly defined niche markets where goods or service solves an unusual need in the customers. Focus your marketing on them instead attempting to reach a broadly defined general market. You’ll generate more sales and enjoy a better return on your advertising related expense.

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Tip: You should limit your customer’s making decisions to either “Yes. I’ll buy.” or “No. I won’t buy”. Don’t risk losing them by including “which one” decisions.

ACTION STEP: If you may not have a niche site you should have several Extraordinary reasons why not. If you can’t come at the several reasons then have to commit for you to get one. If you do have a website, ask the company who hosts your site site down with your own family explain all the statistics concerning your site (how many unique visitors, how much time do they stay, what page do they leave from, how quit find you). After that, sit down with your online designer and talk strategy: how can you increase investigation engine rankings, what are you able to do to covert more customers, does your current site accurately reflect that you are the your benefits are in your own target audience, etc.