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How The ‘Niche’ Sex Toy Market Grew Into An Unstoppable $15B Industry

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Now is the perfect time to explore the depths of your sexual imagination and push the boundaries on your hottest kinks and fantasies. Nearly half of U.S. heterosexual men (in a survey of 1047 men aged 18–60) [1] and over half of heterosexual women (in a survey of 3800 women aged 18–60) [2] reported using a vibrator at some point in their lives. Prevalence within the LGBTQ population is higher still, with 70.6% of lesbian women, 79.7% of bisexual women [2], and 78.5% of gay or bisexual men [3] reporting using vibrators and other sex toy products. Thus, consumer exposure to sex toys as a product category is substantial, and unregulated risks could disproportionally affect members of already-marginalized communities. The sex product market is booming, with global sales of sex toys projected to reach $50 billion USD by 2025 [4]. These numbers were amplified during the COVID-19 pandemic as purchases rose compared to the prior year in France (94%), Italy (124%), and Spain (300%) in March 2020 alone [5, 6].

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The market is highly competitive with the presence of global and local manufacturers &amp